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Rural Tourism and Enterprise

Author: Ade Oriade
Publisher: CABI
ISBN: 1780647492
Category : Business & Economics
Languages : en
Pages : 283

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Book Description

Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.

Rural Tourism and Enterprise

Author: Ade Oriade
Publisher: CABI
ISBN: 1780647492
Category : Business & Economics
Languages : en
Pages : 283

View »

Book Description
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.

Marketing Rural Tourism

Author: Gunjan Saxena
Publisher: Edward Elgar Publishing
ISBN: 1784710881
Category : Business & Economics
Languages : en
Pages : 200

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Book Description
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.

Community-based Rural Tourism and Entrepreneurship

Author: Yasuo Ohe
Publisher: Springer Nature
ISBN: 9811503834
Category : Business & Economics
Languages : en
Pages : 329

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Book Description
To meet the rising demand for scientific evidence in the context of rural tourism research, this book explores tourism and tourism-related diversification activities performed by farming households and entrepreneurs in rural communities. To do so it adopts a consistent conceptual and empirical microeconomic approach and employs econometric methodology. Community-based rural tourism (CBRT) is attracting increasing interest in both developed and developing countries, since tourism is considered an effective way to promote rural development in all parts of the globe. Further, because information and communication technologies are developing rapidly, new types of communities are now formed more easily than ever. As such, this book covers not only traditional, closed agrarian communities, but also emerging communities formed by local nonprofit organizations (NPOs) and national networks of farmers who provide educational tourism for consumers. These emerging communities are beyond the range of traditional agrarian communities and complement each other, which helps overcome obstacles to rural tourism for farm operators and urban residents. Those communities also nurture the rural entrepreneurship that eventually will create a sustainable urban–rural relationship. This study—the first of its kind—contributes to the advancement of research on rural tourism from a microeconomic perspective. It presents a conceptual framework for understanding rural tourism from a microeconomic perspective; empirically clarifies the specific issues and constraints for the development of CBRT; and also investigates how to overcome these issues.

Enterprise Zones and Rural Tourism Development

Author: Hannah R. Messerli
Publisher:
ISBN:
Category :
Languages : en
Pages : 222

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Book Description

The Rural Enterprise Economy

Author: Birgit Leick
Publisher: Routledge
ISBN: 1000465853
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
Enterprises located in rural regions face various challenges in the globalised and digitised world. This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions. The book presents new concepts that shed light on the rural enterprise economy with its entrepreneurs. With a broad range of cases from European regions, the book provides theoretical insights for scholars, practical case-based evidence for lecturers and teachers, and practical knowledge for business practitioners and planning specialists. Academic experts from European universities and research institutes provide compelling answers to this under-researched topic in business studies and economics.

Tourism as a Rural Economic Development Tool

Author: Martha Frederick
Publisher:
ISBN:
Category : Rural development
Languages : en
Pages : 33

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Book Description

The Rural Enterprise Economy

Author: Birgit Leick
Publisher: Routledge
ISBN: 1000465918
Category : Business & Economics
Languages : en
Pages : 248

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Nordic Tourism

Author: Colin Michael Hall
Publisher: Channel View Publications
ISBN: 1845410939
Category : Travel
Languages : en
Pages : 293

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Book Description
Tourism is an increasingly important industry in the Nordic countries (Denmark, Finland, Iceland, Norway and Sweden) that is integral to economic, social and sustainable development. Nordic Tourism is the first comprehensive and accessible introduction to tourism in the region and also includes case studies from leading Nordic researchers on specific destinations, attractions, resources, concepts and issues.

Sustainability in Tourism: A Rural Tourism Model - Review Report

Author:
Publisher: EQUATIONS
ISBN:
Category :
Languages : en
Pages :

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Book Description

Rural Tourism

Author: Bernard Lane
Publisher: Routledge
ISBN: 1351620304
Category : Business & Economics
Languages : en
Pages : 284

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Book Description
This book describes, analyses, celebrates and interrogates the rise of rural tourism in the developed world over the last thirty years, while explaining its need to enter a new, second generation of development if it is to remain sustainable in all senses of that word. Contributors include 29 leading researchers, practitioners and commentators from ten countries around the world. Subjects covered include the ongoing evolution of rural tourism as a genre; its numerous niche markets, and market trends; community involvement, and its impacts on rural landscape conservation and society. Special attention is paid to product development in rural tourism, including food and beverage tourism, avitourism and landscape appreciation. Management Issues are also dealt with, as is the impact of internet booking systems on both commercial performance and regional and national rural tourism governance. There is a review of trends in academic research in rural tourism with an analysis of 1848 refereed and published research papers since 2000. This book is a worthy successor to Bramwell & Lane’s pioneering 1994 publication, Rural Tourism and Sustainable Rural Development. This book was originally published as a special issue of the Journal of Sustainable Tourism.